Gallup Korea () or Gallup Korea Research Institute () is a South Korean research company. Founded by Park Moo-ik in 1974, the company became a member of

Gallup International Association The Gallup International Association (GIA) is an association of polling organizations registered in Zurich, Switzerland. The Gallup International Association was founded in 1947 in Loxwood Hall, Sussex, UK. Dr. George H. Gallup served as its fir ...

in 1997. It is best known for conducting public surveys on political, entertainment, sports, as well as on social subjects.

History

Park Moo-ik (1943–2017) founded the South Korea's first public opinion survey company, Korea Survey Polls, in

Jongno-gu file:Korea-Seoul-Bosingak-05.jpg, Bosingak bell pavilion Jongno District () is a district () in central Seoul, South Korea. It takes its name from a major local street, Jongno, which means "Bell Road". Characteristics Jongno District has been th ...

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

, in 1974. Started correspondence with

George Gallup George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion. Life and career ...

in 1977, the company became a member of

in 1979. In the same year, with George Gallup's consent for exclusive use of the "Gallup" trademark, the company changed its name to Gallup Korea or Gallup Korea Research Institute. In 1987, Gallup Korea, headed by Park Moo-ik, became the first company to successfully predict the results of a presidential election in South Korea. Furthermore, it almost correctly projected the number of votes won by the candidates in the

1997 South Korean presidential election Presidential elections were held in South Korea on 18 December 1997. The result was a victory for opposition candidate Kim Dae-jung, who won with 40.3 percent of the vote. When he took office in 1998, it marked the first time in Korean history th ...

. In the 1990s, Gallup Korea established a database dedicated to survey results for the first time in South Korea. In 2006, Gallup Korea in association with Korean Statistical Society, established the Gallup Korea Academic Award () to encourage the development of statistics and research activities in related fields. Since then it has become one of the most prestigious award in the field of statistics in South Korea. In March 2021, Gallup Korea signed a memorandum of understanding with

KT Corporation KT Corporation (Hangul: 주식회사 케이티), formerly Korea Telecom, is a South Korean telecommunications company. KT is the second-largest wireless carrier in South Korea, with 16.493 million subscribers as of Q4 2017. The formerly fully ...

to introduce

artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...

technology in opinion polls.

Services

Gallup Korea is known for its public surveys or

opinion polls An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...

.

It conducts various periodic public surveys to check current popularity and influence of political leaders, entertainers and sports athletes. In 2012, it started its own survey program called 'Gallup Korea Daily Opinion', through which new survey results are announced every week which are free to be used by anyone. It has also published books, including monographs and periodicals, as a result of its own survey since 1978.

Annual surveys

Gallup Korea's Actor of the Year Gallup Korea's Film Actor of the Year () and Gallup Korea's Television Actor of the Year () are annually selected through a year-end public survey conducted across South Korea by Gallup Korea. It was first conducted in 2005 and only respondents ...

Gallup Korea's Singer of the Year Gallup Korea's Singer of the Year () is selected annually through multiple public surveys conducted across South Korea by Gallup Korea. From 2020, survey is conducted in two categories on the basis of respondents' age group: 13–39, and 40 and ...

Gallup Korea's Song of the Year Gallup Korea's Song of the Year () is selected annually through multiple public surveys conducted across South Korea by Gallup Korea. From 2020, survey is conducted in two categories on the basis of respondents' age group: 13–39, and 40 and ab ...

* Gallup Korea's Entertainer/Comedian of the Year * Gallup Korea's Athlete of the Year

References

{{Reflist Public opinion research companies South Korean companies established in 1974 Companies based in Seoul